Max Levchin, cofundador de PayPal, dice que las startups deberían intentar que su equipo inicial fuera a nivel personal lo más parecido posible. - Peter Thiel

The most obvious clue was sartorial: cleantech executives were running around wearing suits and ties. This was a huge red flag, because real technologists wear T-shirts and jeans.

the Apple Stores’ sleek minimalist design and close control over the consumer experience, the omnipresent advertising campaigns, the price positioning as a maker of premium goods, and the lingering nimbus of Steve Jobs’s personal charisma all contribute to a perception that Apple offers products so good as to constitute a category of their own.

A startup is a team of people on a mission, and a good culture is just what that looks like on the inside.