It’s about beautifully made, bright, colorful, expressive things that have a story behind them. It’s about art, clothing, and design that’s unique an… - Reni Folawiyo

We will open people’s eyes to the incredible creative renaissance that is growing in Africa and how seamlessly it functions as a part of the global conversation of style.

I used to spend a lot of time with artists and designers and I had a lot of friends that were doing creative things and I enjoyed spending time with them.

ALÁRA was created to be a window to the world, an authentic curation of contemporary Africa...[it is also] a symbol of my personal journey of self affirmation and belief...a fulfillment of a burning desire to celebrate and elevate a lot of what I had come across on my journeys in Africa.