I felt that we needed something iconic that would change our city, change the way we see ourselves and also change the way the world sees us. - Reni Folawiyo

Brands I believe embody the spirit of today’s Africa in terms of aesthetic and culture, luxury and fashion brands that people know, love and aspire to own and exceptional African brands.

Going beyond luxury retail, we’ve become a platform for exchange across all the creative disciplines. Our curation is trusted, and our network authentic.

I decided it would be interesting to have the best stuff from all over the world along with the very best from Africa all in the same space to get people from outside Africa to see what was possible, but also to get people in Africa to understand the value of what they had. It was a bit of an education on both sides.