Brands I believe embody the spirit of today’s Africa in terms of aesthetic and culture, luxury and fashion brands that people know, love and aspire t… - Reni Folawiyo

ALÁRA was created to be a window to the world, an authentic curation of contemporary Africa...[it is also] a symbol of my personal journey of self affirmation and belief...a fulfillment of a burning desire to celebrate and elevate a lot of what I had come across on my journeys in Africa.

Going beyond luxury retail, we’ve become a platform for exchange across all the creative disciplines. Our curation is trusted, and our network authentic.

I got the impression that although people were making these things, they didn’t feel as though what they were making was good enough to be on a certain level. A lot of what people were doing hadn’t been properly celebrated and there were these very beautiful, very well-crafted African items that people didn’t know about.