The luxury of having a purpose, identifying it and being able to realise it. It's rare, it's valuable and it's is covetable. That's Luxury - Reni Folawiyo

I have a huge vision, huge passion and huge ambition.

The exceptional beauty and versatility of Timber and the variety and abundance that we have here. Again the skills of the makers. For me honing those skills to produce simple streamlined and sophisticated designs is rewarding.

We are selling our culture. We’ve clearly become an epicenter for cultural exchange for all kinds of creative people. In my native Yoruba language, alára means “wondrous performer, one who thrills endlessly”—that’s how we see African fashion and design, and how we want global audiences to experience it and embrace it.