I used to spend a lot of time with artists and designers and I had a lot of friends that were doing creative things and I enjoyed spending time with … - Reni Folawiyo

There’s a great appetite for consumption of luxury goods by Nigerians, but in terms of experiential retail with a concept...that is completely new...We have definitely had to educate the customer with regard to African Luxury, getting them to pay more for African goods that they have hitherto seen as craft and substandard.

I got the impression that although people were making these things, they didn’t feel as though what they were making was good enough to be on a certain level. A lot of what people were doing hadn’t been properly celebrated and there were these very beautiful, very well-crafted African items that people didn’t know about.

The luxury of having a purpose, identifying it and being able to realise it. It's rare, it's valuable and it's is covetable. That's Luxury