I used to spend a lot of time with artists and designers and I had a lot of friends that were doing creative things and I enjoyed spending time with … - Reni Folawiyo

Brands I believe embody the spirit of today’s Africa in terms of aesthetic and culture, luxury and fashion brands that people know, love and aspire to own and exceptional African brands.

It was important for us to have an aesthetic that we believed was our aesthetic...we chose designers who reflected the ideas of bold, unapologetic beauty, [had a] conscience and celebrated craftsmanship. We realised quite fast that people wanted to pay for brands they knew and coveted and if we were to succeed we had to first of all listen to our market, get them super comfortable with us and then start to explore other brands.

The exceptional beauty and versatility of Timber and the variety and abundance that we have here. Again the skills of the makers. For me honing those skills to produce simple streamlined and sophisticated designs is rewarding.