A rule is any guiding principle or creative criterion. It might exist within the artist, the genre, or the culture. Rules, by their nature, are limit… - Rick Rubin

Intention is all there is. The work is just a

Intention is all there is. The work is just a reminder. Rules A rule is any guiding principle or creative criterion.

Break habits. Look for differences. Notice connections.

At the same time, there’s no need to fear learning too much theory. It won’t undermine the pure expression of your voice. If you don’t let it. Having the knowledge won’t hurt the work. How you use the knowledge may. You have new tools. You don’t have to use them.

Imagine going to live on a mountaintop by yourself, forever. You build a home that no one will ever visit. Still, you invest the time and effort to shape the space in which you'll spend your days. The wood, the plates, the pillows - all magnificent. Curated to your taste. This is the essence of great art. We make it for no other purpose than creating our version of the beautiful, bringing all of ourself to every project, whatever its parameters and constraints. Consider it an offering, a devotional act. We do the best, as we see the best - with our own taste. No one else's.