Intention is all there is. The work is just a

A rule is any guiding principle or creative criterion. It might exist within the artist, the genre, or the culture. Rules, by their nature, are limitations.

A rule is a way of structuring awareness.

A rule says, “You must do it this way.” A principle says, “This works … and has through all remembered time.” The difference is crucial. Your work needn’t be modeled after the “well-made” play; rather, it must be well made within the principles that shape our art. Anxious, inexperienced writers obey rules. Rebellious, unschooled writers break rules. Artists master the form.

A rule says, “You must do it this way.” A principle says, “This works … and has through all remembered time.

Intent is a reflection of the spirit's desire to create in the material world.

Similarly, the total output of human creativity, in all its kaleidoscopic breadth, pieces together the fabric forming our culture. The underlying intention of our work is the aspect allowing it to fit neatly into this fabric. Rarely if ever do we know the grand intention, yet if we surrender to the creative impulse, our singular piece of the puzzle takes its proper shape.

Intention is all there is. The work is just a reminder.

[When it comes to leadership] intentionality rules.

Intention appears to be something that we can express, but which brutes (which e.g. do not give orders) can have, though lacking any distinct expression of intention. For a cat's movements in stalking a bird are hardly to be called an expression of intention. One might as well call a car's stalling the expression of its being about to stop. Intention is unlike emotion in this respect, that the expression of it is purely conventional; we might say 'linguistic', if we will allow certain bodily movements with a conventional meaning to be included in language.

Intent is not a thought, or an object, or a wish. Intent is what can make a man succeed when his thoughts tell him that he is defeated. It operates in spite of the warrior's indulgence. Intent is what makes him invulnerable. Intent is what sends a shaman through a wall, through space, to infinity.

The important point is that the intention is a kind of implicate order; the intention unfolds from the whole meaning. It doesn’t just come out of nothing. Therefore a person cannot form intentions except on the basis of what the situation means to him, and if he misses the mark on what it means, he will form the wrong intentions.

Rules direct us to average behaviors. If we’re aiming to create works that are exceptional, most rules don’t apply. Average is nothing to aspire to. The goal is not to fit in. If anything, it’s to amplify the differences, what doesn’t fit, the special characteristics unique to how you see the world.

Principles and rules are intended to provide a thinking man with a frame of reference.

Intentionality Rules. Leadership is not about charisma, it's not about being articulate, it's about being yourself and caring about others.