Rules direct us to average behaviors. If we’re aiming to create works that are exceptional, most rules don’t apply. Average is nothing to aspire to. … - Rick Rubin

The goal is not to fit in. If anything, it’s to amplify the differences, what doesn’t fit, the special characteristics unique to how you see the world. Instead of sounding like others, value your own voice. Develop it.

lose. If we can tune in to the idea of making things and sharing them without being attached to the outcome, the work is more likely to arrive in its truest form.

Similarly, the total output of human creativity, in all its kaleidoscopic breadth, pieces together the fabric forming our culture. The underlying intention of our work is the aspect allowing it to fit neatly into this fabric. Rarely if ever do we know the grand intention, yet if we surrender to the creative impulse, our singular piece of the puzzle takes its proper shape.

Intention is all there is. The work is just a reminder.

worth noting the distinction between doubting the work and doubting yourself. An example of doubting the work would be, “I don’t know if my song is as good as it can be.” Doubting yourself might sound like, “I can’t write a good song.” These statements are worlds apart, both in accuracy and in impact on the nervous system. Doubting yourself can lead to a sense of hopelessness, of not being inherently fit to take on the task at hand. All or nothing thinking is a nonstarter. However, doubting the quality of your work might, at times, help to improve it. You can doubt your way to excellence. If you have an imperfect version of a work you really love, you may find that when it finally seems perfect, you don’t love it in the same way. This is a sign the imperfect version was actually the one. The work is not about perfection.