Maps enable man to rise, so to speak, above his immediate range of vision, and contemplate the salient features of larger areas. - Arthur H. Robinson

The development of design principles based on objective visual tests, experience, and logic; the pursuit of research in the physiological and psychological effects of color; and investigations in perceptibility and readability in typography are being carried on in other fields... such a movement in cartography cannot fail to materialize

There are few results of man's activities that so closely parallel man's interests and intellectual capabilities as the map.

I decided there ought to be another way of balancing out the various distortions without doing it mathematically.