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" "The trouble with all ethical systems of this world has been their partiality. They have been arranged with undue regard for those who invented them. And this defect vitiates the prevailing systems to-day as it has vitiated the systems that have been produced in times gone by.
John Howard Moore (December 4, 1862 – June 17, 1916) was an American zoologist, philosopher, educator and social reformer. He advocated for the ethical consideration and treatment of animals and authored several articles, books, essays and pamphlets on topics including education, ethics, evolutionary biology, humanitarianism, utilitarianism and vegetarianism. He is best known for his work The Universal Kinship (1906), which advocated for a secular sentiocentric philosophy he called the doctrine of "Universal Kinship", based on the shared evolutionary kinship between all sentient beings.
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The tradition that the universe was originally constructed and has ever since been, and is to-day, guided by the cerebral processes of an all-wise brain, is responsible for it all. Blinded by this inheritance, human beings condone the most palpable defects in the economies of the universe—limitations which, it is not violent to say, if possessed by a fellow human being, would be characterized as those of an imbecile.
Those things, thoughts, beings, acts, and instincts which help us to the pleasurable experiences of life we call good, and those which deprive us of pleasure or which bring upon us painful experiences we call bad. This is the supreme standard—Utility. Is the thing, thought, being, act, or impulse useful? Does it lead directly or indirectly to happiness and well-being? If it does, it is right, proper, and good. If it does not, it is wrong, improper, and bad.
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If to do good is to generate welfare, then to cause welfare to a horse, a bird, a butterfly, or a fish, is to do good just as truly as to cause welfare to men. And if to do evil is to cause unhappiness and illfare, then to cause these things to one individual or race is evil just as certainly as to cause them to any other individual or race. And if to put one's self in the place of others, and to act toward them as one would wish them to act toward him, is the one great rule—the Golden Rule—by which men are to gauge their conduct when acting toward each other, then this is also the one great rule—the Golden Rule—by which men are to regulate their conduct toward all beings. There is no escape from these conclusions, except for the savage and the fool.