Until he had run for Governor three years before, W. (for Wilbert) Lee O’Daniel had never had the slightest connection with politics — not as a candi… - Robert A. Caro

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Until he had run for Governor three years before, W. (for Wilbert) Lee O’Daniel had never had the slightest connection with politics — not as a candidate, not as a campaign worker, not even as a voter; he had never cast a ballot. He was a flour salesman and a radio announcer. He had turned to radio — in 1927 — to sell more flour. At the time, newly arrived in Texas, he was the thirty-seven-year-old sales manager for a Fort Worth company that manufactured Light Crust Flour. An unemployed country-and-western band asked him to sponsor it on a local radio station. The Light Crust Doughboys were not notably successful until one day the regular announcer was unable to appear, and O’Daniel substituted for him; finding that he liked the job, he decided to keep it.

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