Successful people don’t do it alone. Where they come from matters. They’re products of particular places and environments. - Malcolm Gladwell

But the better answer is that Hotchkiss has simply fallen into the trap that wealthy people and wealthy institutions and wealthy countries — all Goliaths — too often fall into: the school assumes that the kinds of things that wealth can buy always translate into real-world advantages.

Testers for 7-Up consistently found consumers would report more lemon flavor in their product if they added 15% more yellow coloring TO THE PACKAGE.

I mean, it’s ridiculous,” Dhuey says. “It’s outlandish that our arbitrary choice of cutoff dates is causing these long-lasting effects, and no one seems to care about them.