[T]here is no fundamental biological reason why the human genome can't be rewritten to allow everyone to be "in" love with everyone else - if we shou… - David Pearce

When Bernard Marx tells the Savage he will try to secure permission for him and his mother to visit the Other Place, John is initially pleased and excited. Echoing Miranda in The Tempest, he exclaims: "O brave new world that has such people in it." Heavy irony. Like innocent Miranda, he is eager to embrace a way of life he neither knows nor understands. And of course he comes unstuck. Yet if we swallow such fancy literary conceits, then ultimately the joke is on us. It is only funny in the sense there are "jokes" about Auschwitz. For it is Huxley who neither knows nor understands the glory of what lies ahead. A utopian society in which we are sublimely happy will be far better than we can presently imagine, not worse. And it is we, trapped in the emotional squalor of late-Darwinian antiquity, who neither know nor understand the lives of the god-like super-beings we are destined to become.

Many city-dwellers have a romanticized conception of the living world. From another perspective, some "conservation biologists" favour e.g. "". By contrast, I think any truly compassionate person should be horrified at the terrible suffering of Nature "red in tooth and claw". Why not aim for a cruelty-free world instead?

A global transition to a cruelty-free vegan diet won't just help non-human animals. The transition will also help malnourished humans who could benefit from the grain currently fed to factory-farmed animals. For factory-farming is not just cruel; it's energy-inefficient. Let's take just one example. Over the past few decades, millions of Ethiopians have died of "food shortages" while Ethiopia grew grain to sell to the West to feed cattle. Western meat-eating habits prop up the price of grain so that poor people in the developing world can't afford to buy it. In consequence, they starve by the millions.
In my work, I explore futuristic, hi-tech solutions to the problem of suffering. But anybody who seriously wants to reduce human and non-human suffering alike should adopt a cruelty-free vegan lifestyle today.