...the key factor in industry is creativity. I said there a… - Akio Morita

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...the key factor in industry is creativity. I said there are three creativities: creativity in technology, in product planning, and in marketing. To have any one of these without the others is self defeating in business.

Akio Morita

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About Akio Morita

Akio Morita (January 26, 1921 – October 3, 1999 in Nagoya, Aichi) was a Japanese businessman and co-founder of .

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...the key factor in industry is creativity. I said there are three creativities: creativity in technology, in product planning, and in marketing. To… - Akio Morita

About Akio Morita

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