our power of thin-slicing and snap judgment are extraordinary.but even the giant computer in our unconscious need a moment to do its work. - Malcolm Gladwell

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our power of thin-slicing and snap judgment are extraordinary.but even the giant computer in our unconscious need a moment to do its work.

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About Malcolm Gladwell

Malcolm Timothy Gladwell (born September 3, 1963) is an English-born Canadian journalist, bestselling author, and speaker. He has been a staff writer for The New Yorker since 1996.

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Alternative Names: Malcolm Timothy Gladwell
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When people in authority want the rest of us to behave, it matters — first and foremost — how they behave. This is called the “principle of legitimacy,” and legitimacy is based on three things. First of all, the people who are asked to obey authority have to feel like they have a voice — that if they speak up, they will be heard. Second, the law has to be predictable. There has to be a reasonable expectation that the rules tomorrow are going to be roughly the same as the rules today. And third, the authority has to be fair. It can’t treat one group differently from another. All good parents understand these three principles implicitly. If you want to stop little Johnnie from hitting his sister, you can’t look away one time and scream at him another. You can’t treat his sister differently when she hits him. And if he says he really didn’t hit his sister, you have to give him a chance to explain himself. How you punish is as important as the act of punishing itself.

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Suppose you were to total up all the wars over the past two hundred years that occurred between very large and very small countries. Let’s say that one side has to be at least ten times larger in population and armed might than the other. How often do you think the bigger side wins? Most of us, I think, would put that number at close to 100 percent. A tenfold difference is a lot. But the actual answer may surprise you. When the political scientist Ivan Arreguin-Toft did the calculation a few years ago, what he came up with was 71.5 percent. Just under a third of the time, the weaker country wins.
Arreguin-Toft then asked the question slightly differently. What happens in wars between the strong and the weak when the weak side […] refuses to fight the way the bigger side wants to fight, using unconventional or guerilla tactics? The answer: in those cases, the weaker party’s winning percentage climbs from 28.5 percent to 63.6 percent. To put that in perspective, the United Stats’ population is ten times the size of Canada’s. If the two countries went to war and Canada chose to fight unconventionally, history would suggest that you ought to put your money on Canada.

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