Driven by this basic profit-above-all-else directive, corporations are mandated, in effect, to “grow or die,” a rule also called “the growth imperati… - Michele Simon

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Driven by this basic profit-above-all-else directive, corporations are mandated, in effect, to “grow or die,” a rule also called “the growth imperative.” Of course, a food maker is no different from any other corporation operating in a free economy. However, food companies face special challenges when it comes to obeying the market's growth imperative: because there's a limit—in theory, anyway—to the number of calories humans can consume, competition is especially fierce among food makers for the finite pool of money that consumers can spend.