The meat producers don’t have to pay for the heart disease or the environmental destruction or any of the other externalities, as economists call the… - Michele Simon

Driven by this basic profit-above-all-else directive, corporations are mandated, in effect, to “grow or die,” a rule also called “the growth imperative.” Of course, a food maker is no different from any other corporation operating in a free economy. However, food companies face special challenges when it comes to obeying the market's growth imperative: because there's a limit—in theory, anyway—to the number of calories humans can consume, competition is especially fierce among food makers for the finite pool of money that consumers can spend.

At a time when our nation is suffering from an epidemic of diet-related health problems, we cannot allow whitewashing by the industry to continue. The assumption that eating dairy is essential to the diet has obstructed our ability to criticize federal government support for unhealthy forms of dairy. The large and powerful players in the dairy industry are the masters of spin. For decades, lobbyists and marketers have promoted milk as “nature’s perfect food.” But consumption patterns have shifted away from plain fluid milk to highly processed forms of dairy that are little more than vessels for salt, sugar, and fat.

The promotion of dairy products in schools is especially troubling, where children are a captive audience and greatly influenced by the foods served there. That’s why the dairy industry wants to maintain its strong presence in schools, despite local and federal efforts to improve the nutritional quality of school food.