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" "A form of influence such as advertising sets out intentionally to insulate reactors (mindless consumers) from the more conscious and critical selves (potential abstainers) not by multiplying alternatives (as laisser-faire advocates of the market economy would like to believe) but by provoking dormant and partial desires in a way that circumvents the normal, conscious, rational process.
Benjamin R. Barber (August 2, 1939 – April 24, 2017) was an American political theorist and author, known for his 1996 bestseller, Jihad vs. McWorld.
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Truly to be free, my choices must truly be mine—must accord with the “me” with which I associate my core identity. I must make them in keeping with rational life plans. They cannot be triggered by invisible external or covert influences; they must make manifest a will that is unfettered yet rationally informed by life plans.
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