The issue is that women have to realise how phenomenal, creative and innovative they are. We don’t believe that we need to “fix” women for success in… - Dianne Bevelander

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The issue is that women have to realise how phenomenal, creative and innovative they are. We don’t believe that we need to “fix” women for success in the corporate world. Rather, we need to get them to appreciate their potential and their power.

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About Dianne Bevelander

Dianne Lynne Bevelander (born in Durban, South Africa, 17 June 1959 – 29 August 2021) was a South African academic. She was the founder and Executive Director of the Erasmus Centre for Women and Organisations (ECWO) and Professor of Management Education with a focus on Women in Business at Rotterdam School of Management, Erasmus University (RSM). She was a pioneer of gender equality there, as she established the first all-women leadership elective as part of RSM’s MBA programmes in 2011.

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Alternative Names: Dianne Lynne Bevelander
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Leadership is about helping reveal the talents that everyone is born with. As women, our talents are frequently ignored or overlooked. As a leader, and as colleagues and friends, you can help reveal these talents and give people the space, encouragement and courage to explore them. This is what I have built ECWO on: giving women the research-backed understanding that it is not their fault if they are in a toxic environment or if their boss does not want to promote them.

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I’m always slightly embarrassed thinking back to how I just didn’t see things that are often blindingly obvious to me today. For instance, the way business education often perpetuates gender bias, through texts, cases, business speakers, and even faculty. The turning point came when I undertook research into social networks amongst our MBA students. I wanting to see if there was real collaboration amongst the extremely diverse student population in the RSM classroom. Were the Japanese working with the Spanish? Were the Nigerians socialising with the Dutch? Were the Mexicans exploring innovative ideas with the Chinese?

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