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If they think the behavior is safe, we should emphasize all the good things that will happen if they do it — they’ll want to act immediately to obtai… - Adam Grant
" "If they think the behavior is safe, we should emphasize all the good things that will happen if they do it — they’ll want to act immediately to obtain those certain gains. But when people believe a behavior is risky, that approach doesn’t work. They’re already comfortable with the status quo, so the benefits of change aren’t attractive, and the stop system kicks in. Instead, we need to destabilize the status quo and accentuate the bad things that will happen if they don’t change. Taking a risk is more appealing when they’re faced with a guaranteed loss if they don’t. The prospect of a certain loss brings the go system online.
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About Adam Grant
Adam M. Grant (born August 13, 1981) is an American popular science author, and professor at the Wharton School of the University of Pennsylvania specializing in organizational psychology.
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Adam M. Grant
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The Tennessee experiment contained a startling result. Chetty was able to predict the success that students achieved as adults simply by looking at who taught their kindergarten class. By age 25, students who happened to have had more experienced kindergarten teachers were earning significantly more money than their peers.
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It’s widely assumed that there’s a tradeoff between quantity and quality — if you want to do better work, you have to do less of it — but this turns out to be false. In fact, when it comes to idea generation, quantity is the most predictable path to quality. “Original thinkers,” Stanford professor Robert Sutton notes, “will come up with many ideas that are strange mutations, dead ends, and utter failures. The cost is worthwhile because they also generate a larger pool of ideas — especially novel ideas.
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