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Americans mythologize competition and credit it with saving us from socialist bread lines. Actually, capitalism and competition are opposites. Capitalism is premised on the accumulation of capital, but under perfect competition all profits get competed away. The lesson for entrepreneurs is clear: if you want to create and capture lasting value, don’t build an undifferentiated commodity business.
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The socialist has always believed that the necessary knowledge is at hand, so there is no need for competition in the marketplace. The economy needs only to be directed by a rational planner who will dictate the transactions that are to proceed for everyone’s benefit. The capitalist, on the other hand, has understood this proposal to be nothing but a conceit, a product of human arrogance and folly—because in reality there is no human being, and no group of human beings, that possesses the necessary powers of reason and the necessary knowledge to correctly dictate how an entire economy should proceed for everyone’s benefit. Instead, the capitalist argues, from a skeptical and empirical point of view, that we should permit many independent economic actors and allow them freely to compete in developing and providing economic products and services. It is understood that because each of these competing business enterprises pursues a different set of aims, and is organized in a manner that is different from the others, some will succeed and some will fail. But those that succeed will do so in ways that no rational planner could have predicted in advance, and their discoveries will then be available for the imitation and refinement of others. In this way, the economy as a whole flourishes from this competition.
The heart of American capitalism is a simple idea: open and fair competition — that means that if your companies want to win your business, they have to go out and they have to up their game; better prices and services; new ideas and products. That competition keeps the economy moving and keeps it growing. Fair competition is why capitalism has been the world’s greatest force for prosperity and growth. By the same token, "competitive economy" means companies must do all they do to do — everything they do to compete for workers: offering higher wages, more flexible hours, better benefits. But what we’ve seen over the past few decades is less competition and more concentration that holds our economy back. We see it in big agriculture, in big tech, in big pharma. The list goes on. Rather than competing for consumers, they are consuming their competitors. Rather than competing for workers, they’re finding ways to gain the upper hand on labor. And too often, the government has actually made it harder for new companies to break in and compete.
The rules of consistency of decisions and of efficiency in carrying them out in a socialist economy are exactly the same as those that govern the actual behavior of entrepreneurs on a purely competitive market. Competition forces entrepreneurs to act much as they would have to act were they managers of production in a socialist system. The fact that free competition tends to enforce rules of behavior similar to those in an ideal planned economy makes competition the pet idea of the economist. But if competition enforces the same rules of allocating resources as would have to be accepted in a rationally conducted socialist economy, what is the use of bothering about socialism? Why change the whole economic system if the same result can be attained within the present system, if only it could be forced to maintain the competitive standard?
But the analogy between the allocation of resources in a competitive capitalist and a socialist economy is only a purely formal one. The formal principles are the same, but the actual allocation may be quite different.
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The capitalist system is far removed from the model of a competitive economy as elaborated by economic theory. And even if it conformed to it, it would be, as we have seen, far from maximizing social welfare. Only a socialist economy can fully satisfy the claim made by many economists with regard to the achievements of free competition.
The paradigm of competition is a race: by rewarding the winner, we encourage everyone to run faster. When capitalism really works this way, it does a good job; but its defenders are wrong in assuming it always works this way. If the runners forget why the reward is offered and become intent on winning, no matter how, they may find other strategies — such as, attacking other runners. If the runners get into a fist fight, they will all finish late. Proprietary and secret software is the moral equivalent of runners in a fist fight.
Competition is important, not only because of its ability to promote economic efficiency but also because of the zest that it gives to life. Here we encounter one of the many ambivalences that characterizes our views about market economies: Competition is good, but we have our doubts about excessive competition. We encourage cooperation within teams but competition among them. We frown upon people who are excessively competitive. Yet the competitive market environment may encourage and bring out these aspects of individuals' personalities. If ruthlessly competitive people are successful, such behavior may be imitated. At the same time those who are (excessively) cooperative may be taken advantage of, derogated as pansies. Accordingly such behavior will be discouraged.
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