chairman of everything and the CEO of nothing. - Sam Zell

Timing and execution made all the difference. We earned most of our money on the first one hundred stations we bought — numbers 20 to 118. Why? Because after that the rest of the industry caught on, competition for stations increased, and prices went up. However, we continued to acquire even then, albeit at a slower rate, because of the economies of eliminating redundancies within a large portfolio in geographic concentrations and because our average price per station remained so low. But it was the first-mover advantage that made Jacor a lead dog — and a home run. Within three years, we went from 20 stations to 243.

From the very first deals we did at EGI, I have spread the opportunity — both the risks and the rewards. We co-invest, side by side, and I often provide a “promote” to my people, allowing them to share in profits on a portion of my invested capital. That means I put my money behind theirs (say $150,000 of my money to $30,000 of their money), and if our investments or funds achieve their minimum target metrics, my people get returns based on the aggregate ($180,000). In effect, we’re all invested in each other’s success. It’s not only about motivation; it’s a mandate to collaborate. Deal opportunities and challenges are discussed, questioned, and probed by the team at large because everybody has a piece of everybody else’s deal.

Equity Office was the largest REIT in the country. We had spent a decade acquiring an irreplaceable collection of over five hundred of the best office buildings in every major market in the U.S. It was my baby. Truth is, had I kept the company private, I probably would have never considered selling. But when I took EOP public, I assumed a fiduciary responsibility to shareholders. In exchange for their capital, I made a commitment to give them the best return possible on their investment. That was my primary obligation. Nothing stood before that.