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" "I... remember one morning at... breakfast, reading the ... story that had given $10 million a year for fifteen years to make telecommunications materials for higher education. ...[H]e created ...the Annenberg CPB Foundation ...to give out Annenberg’s money. ...I ...got in touch with Sally Beaty and ...KCET ...and we wrote a proposal. ...KCET ...was on the verge of going belly-up. And they tried to load the entire overhead of the station on our project. ...[W]e got the award—with KCET not involved. ...[N]ow we had no flagship station, but we had the money ...
(April 5, 1939 – April 10, 2024) was an American physicist and served as professor of physics and as Vice-provost at the . He wrote several books, including (1996). In the 1980s he was the director and host of , an educational television series on physics that was adapted for high school use and translated into many other languages. The series garnered more than a dozen prestigious awards, including the 1987 Japan Prize for television.
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Intellectually, technically and philosophically, physics and television are two separate cultures with almost no bridges between... [I]t is... time consuming and arduous... to span the gap... [T]here is no one... [at] Caltech... capable of reading, much less writing, a television script competently. ...[T]here is no one on the production side who knows enough... physics... to plan an important sequence, much less write a script or produce a program. This situation is a symptom of the malady of science illiteracy that is intended to help cure..."