I think there are so many different ways to communicate sustainability, and our way is to look at it from a more creative perspective. - Jessica Minh Anh

This particular moment in history (having fashion show catwalk onboard LNG-powered cruise ship Costa Toscana) provides an opportunity for a sustainable 'restart' of our society. Costa Toscana (cruise ship) aligns perfectly with my mission of highlighting sustainability in a visually attractive way. It runs on liquefied natural gas, one of the most advanced technologies to reduce emissions right now. It represents a breakthrough in the travel industry. I am honored to celebrate the resurgence of business and style on such a unique ship.

I believe fashion shows should be more than just being visually attractive. They should convey a meaningful message or a call for a better future. We are living in a special time when sustainable practices must be implemented to protect our future and the future of the younger generation. There are different ways to stimulate global mindsets toward green living - I chose the creative approach. And it's helped me promote everything from solar power, hydro power and wind power to recycling, upcycling, and now the sustainable supply chain, which is a big part of the fashion industry.

Since shipping and logistics are such a critical part of the fashion industry, it is important to highlight the option of green logistics solutions, which help minimize environmental damages and reduce transport-related emissions.