Location is the key of my (fashion) shows. - Jessica Minh Anh

You do not have to be privileged to find your place in the world.

Effectively pitching my ideas to the decision makers is definitely one of my strengths (to be able to persuade authorities to stage shows at iconic locations). I combine a bulletproof plan, which includes A to Z logistics and global PR (public relations) strategies, with a talented team of specialists and advisors. With my current proven track record of staging iconic catwalks, one would think I am more confident now about transforming dreams into reality. But I've always been that girl who's sure enough of her abilities such that others in the room can see it too. You've got to believe in yourself for others to believe in you.

I think there are so many different ways to communicate sustainability, and our way is to look at it from a more creative perspective.