If consumer society is to continue to exist in the manner to which it has become accustomed, it is essential that this latent power be appropriated, … - Laurie Penny

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If consumer society is to continue to exist in the manner to which it has become accustomed, it is essential that this latent power be appropriated, tamed and made docile. The ways in which contemporary capitalism undermines women's bodies, from advertising to pornography to the structure of gendered labour and domestic conflict, are not private troubles with no bearing upon the wider world. They are necessary fetters in a superstructure of oppression that has become so fundamental to the experience of femininity that it is effectively invisible. This superstructure is vital to the very survival of the patriarchal capitalist machine. If women on earth woke up tomorrow feeling truly positive and powerful in their own bodies, the economies of the globe would collapse overnight.