Bernays’s business partner, Paul Mazur, said, “We must shift America from a needs to a desires culture.… People must be trained to desire, to want ne… - Al Gore

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Bernays’s business partner, Paul Mazur, said, “We must shift America from a needs to a desires culture.… People must be trained to desire, to want new things, even before the old have been entirely consumed. We must shape a new mentality. Man’s desires must overshadow his needs.” As Bernays later wrote, in 1928, the conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government that is the true ruling power of this country. We are governed, our minds molded, our tastes formed, our ideas suggested, largely by men we have never heard of. This is a logical result of the way in which our democratic society is organized.… In almost every act of our daily lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons … who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind.

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About Al Gore

Albert Arnold Gore, Jr. (born 31 March 1948) is an American politician and social activist. The son of Albert Gore and the husband of Tipper Gore, he was the 45th vice president of the United States of America and winner of the 2007 Nobel Peace Prize, which he shared with the United Nations Intergovernmental Panel on Climate Change.

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Also Known As

Birth Name: Albert Arnold Gore Jr.
Alternative Names: Albert Arnold Gore Albert Gore Al Gore Jr. Albert Arnold "Al" Gore Jr. Albert Gore Jr. Gore Albert Arnold Gore, Jr.

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Shorter versions of this quote

new techniques of mass persuasion. “We must shift America from a needs to desires culture,” Mazur said. “People must be trained to desire, to want new things, even before the old have been entirely consumed. We must shape a new mentality. Man’s desires must overshadow his needs.

Additional quotes by Al Gore

Just moments ago, I spoke with George W. Bush and congratulated him on becoming the 43rd president of the United States. And I promised him that I wouldn't call him back this time. I offered to meet with him as soon as possible so that we can start to heal the divisions of the campaign and the contest through which we've just passed.

We must acknowledge that the utter poverty of hundreds of millions of people is not a matter for compassion only, but a threat in the long term to the growth and vigor of the global economic system. We must see it as a part of our charge to help create economic opportunity so that the gap between the richest and poorest does not grow ever wider.

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In the Global Age, we must be prepared to engage in regional conflicts selectively — where the stability of a region important to our national security is at stake; where we can assure ourselves that nothing short of military engagement can secure our national interest; where we are certain that the use of military force can succeed in doing so; where we have allies willing to help share the burden, and where the cost is proportionate. America cannot be the world's policeman. But we must reject the new isolationism that says: don't help anywhere, because we can not help everywhere.

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