Bernays’s business partner, Paul Mazur, said, “We must shift America from a needs to a desires culture.… People must be trained to desire, to want ne… - Al Gore

new techniques of mass persuasion. “We must shift America from a needs to desires culture,” Mazur said. “People must be trained to desire, to want new things, even before the old have been entirely consumed. We must shape a new mentality. Man’s desires must overshadow his needs.

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Having a TV — which gives you the ability to receive information — fails to establish any capacity for sending information in the opposite direction. And the odd one-way nature of the primary connection Americans now have to our national conversation has a profound impact on their basic attitude toward democracy itself. If you can receive but not send, what does that do to your basic feelings about the nature of your connection to American self-government? “Attachment theory” is an interesting new branch of developmental psychology that sheds light on the importance of consistent, appropriate, and responsive two-way communication — and why it is essential for an individual’s feeling empowered. First developed by John Bowlby, a British psychiatrist, in 1958, attachment theory was further developed by his protégée Mary Ainsworth and other experts studying the psychological development of infants. Although it applies to individuals, attachment theory is, in my view, a metaphor that illuminates the significance of authentic free-flowing communication in any relationship that requires trust. By using this new approach, psychologists were able to discover that every infant learns a crucial and existential lesson during the first year of life about his or her fundamental relationship to the rest of the world. An infant develops an attachment pathway based on different patterns of care and, according to this theory, learns to adopt one of three basic postures toward the universe: In the best case, the infant learns that he or she has the inherent ability to exert a powerful influence on the world and evoke consistent, appropriate responses by communicating signals of hunger or discomfort, happiness or distress. If the caregiver — more often than not the mother — responds to most signals from the infant consistently and appropriately, the infant begins to assume that he or she has inherent power to affect the world. If the primary caregiver responds inappropriately and/or in

The soldiers who are accused of committing these atrocities are, of course, responsible for their own actions and if found guilty, must be severely and appropriately punished. But they are not the ones primarily responsible for the disgrace that has been brought upon the United States of America. Private Lynndie England did not make the decision that the United States would not observe the Geneva Convention. Specialist Charles Graner was not the one who approved a policy of establishing an American Gulag of dark rooms with naked prisoners to be "stressed" and even — we must use the word — tortured — to force them to say things that legal procedures might not induce them to say. These policies were designed and insisted upon by the Bush White House.