The problem is clear: the unreliability of eyewitness identification evidence poses one of the most serious problems in the administration of crimina… - Elizabeth Loftus

Even if it's going to be a harmful memory, they don't want to let it go. (This is) why sometimes I get such resistance to the work I do. Because it's telling people that your mind might be full of much more fiction than you realize. And people don't like that.

Which would you rather have? A kid with obesity, heart problems, shortened lifespan, diabetes -- or maybe a little bit of false memory?

In real life, as well as in experiments, people can come to believe things that never really happened.