The idiot razor: When stuck between two equal options, choo… - George Mack

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The idiot razor: When stuck between two equal options, choose the one that feels like stupidity over the one that feels like cowardice. It’s better to be an idiot than a coward. At least you’ll be fun at dinner parties.

George Mack

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About George Mack

George Mack is a British writer, advertising strategist, and entrepreneur renowned for viral essays and X threads on mental models, marketing psychology, and high agency—a proactive mindset of clear thinking, action bias, and shaping reality.

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Additional quotes by George Mack

The best writing advice I’ve found is to read your writing on Kindle. When I read my work in Google docs, I think I’m a genius and I need to say more. When I read my work on Kindle, I think I’m an idiot and need to say less.

How to increase creativity -- without taking drugs:

Avoid content made after 2016.

If you create something and you're disappointed that nobody noticed, about 90% of the disappointment can be killed by reminding yourself that nobody noticed that nobody noticed.

The idiot razor: When stuck between two equal options, choose the one that feels like stupidity over the one that feels like cowardice. It’s better t… - George Mack

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