British marketer and high-agency essayist
George Mack is a British writer, advertising strategist, and entrepreneur renowned for viral essays and X threads on mental models, marketing psychology, and high agency—a proactive mindset of clear thinking, action bias, and shaping reality.
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A good rule of thumb is to assume you’re always neglecting non-linear games. Think 10x more about these things than your minds default response: What city you live in, mattress, hiring a personal trainer, literally any form of hiring, dating app profile, how you introduce yourself, salary negotiations, how close you live to friends, what you want in a partner. You have to fight Parkinson’s law because you could do these tasks in minutes, which is why most people spend mere minutes on 1000x giga-decisions.
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