British marketer and high-agency essayist
George Mack is a British writer, advertising strategist, and entrepreneur renowned for viral essays and X threads on mental models, marketing psychology, and high agency—a proactive mindset of clear thinking, action bias, and shaping reality.
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The easiest way to increase my bias to action is to say to myself: “I’m not thinking small enough.” If you’re delaying eating an elephant, think of the smallest bite. If the elephant is too big, try an organ, if too big, try an individual cell, if too big, try an atom, if too big, try a proton, if too big, try a quark. You start with a few quarks on your plate, the 3 tiniest steps imaginable, and before you know it, you’ve got an elephant shaped stomach.
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