3-factor authenticator for decisions: 1). Luck razor - What… - George Mack

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3-factor authenticator for decisions: 1). Luck razor - What do I think will produce the most luck in the future 2). Story razor - What do I think will make for the best story 5 years from now? 3). Alive razor - What makes me feel the most alive behind the eyes? If all 3, go.

George Mack

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About George Mack

George Mack is a British writer, advertising strategist, and entrepreneur renowned for viral essays and X threads on mental models, marketing psychology, and high agency—a proactive mindset of clear thinking, action bias, and shaping reality.

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Additional quotes by George Mack

Friendstration - A feeling of frustration when you believe in a friend more than they believe in themselves.

The strangest paradox I've seen in highly creative people is how uncreative their creative process is. Simply saying: "I will sit down and come up with twenty bad ideas every day this year" often beats any fancy note-taking system or binging LSD waiting for ideas to happen.

The idiot razor: When stuck between two equal options, choose the one that feels like stupidity over the one that feels like cowardice. It’s better to be an idiot than a coward. At least you’ll be fun at dinner parties.

3-factor authenticator for decisions: 1). Luck razor - What do I think will produce the most luck in the future 2). Story razor - What do I think wil… - George Mack

About George Mack

Additional quotes by George Mack