The strangest paradox I've seen in highly creative people i… - George Mack

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The strangest paradox I've seen in highly creative people is how uncreative their creative process is. Simply saying: "I will sit down and come up with twenty bad ideas every day this year" often beats any fancy note-taking system or binging LSD waiting for ideas to happen.

George Mack

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About George Mack

George Mack is a British writer, advertising strategist, and entrepreneur renowned for viral essays and X threads on mental models, marketing psychology, and high agency—a proactive mindset of clear thinking, action bias, and shaping reality.

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Additional quotes by George Mack

The adults don't exist. Normal doesn't exist. If you don't think someone is weird, you've simply not spent enough time with them.

Rule of thumb for spotting future trends: If you’re mocked for it, it doesn’t mean it’s the future. But if you’re not mocked for it, it’s almost certainly not the future.

Useful rule of thumb: If you’re over the age of 25, assume your initial reactions about new trends are wrong. It’s ok to have no opinion until you’ve spent a few hours getting your hands dirty.

The strangest paradox I've seen in highly creative people is how uncreative their creative process is. Simply saying: "I will sit down and come up wi… - George Mack

About George Mack

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Works in ChatGPT, Claude, or Any AI