Alive mode = When you make choices based off what makes you… - George Mack

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Alive mode = When you make choices based off what makes you feel the most alive, regardless of the status of the choice.

Dead mode = When you make choices based off status and sacrifice what makes you feel the most alive behind the eyes.

George Mack

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About George Mack

George Mack is a British writer, advertising strategist, and entrepreneur renowned for viral essays and X threads on mental models, marketing psychology, and high agency—a proactive mindset of clear thinking, action bias, and shaping reality.

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The adults don't exist. Normal doesn't exist. If you don't think someone is weird, you've simply not spent enough time with them.

I have a theory that everyone consumed a piece of media between 9-13 years old that is the foundation of their entire worldview. Everything they learnt since was stacked on top of this. Asking this is one of my favourite ways to get to know someone.

Underappreciated advice: Get friends who are significantly older than you. There's no mimetic competition. Just decades of wisdom they love to share. This was normal for most of your ancestors.

Alive mode = When you make choices based off what makes you feel the most alive, regardless of the status of the choice. Dead mode = When you make c… - George Mack

About George Mack

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