Good rule of thumb for creating content: Don't optimise for views. Optimise for memory. 100 people remembering your work 1 year later > 1 million vie… - George Mack

One of the most ironic lessons in life: The pareto principle is the pareto principle for principles. When you find yourself exploring other principles, first assume you haven't taken the pareto principle seriously enough. It's true even when you factor in this rule.

Useful rule of thumb for solving problems: Assume the problem is a side problem. The main problem is how you're viewing the problem. If you solve the main problem, the solution for the side problem often reveals itself.

Useful rule of thumb: If you’re over the age of 25, assume your initial reactions about new trends are wrong. It’s ok to have no opinion until you’ve spent a few hours getting your hands dirty.