Some people live hundreds of lives. Some people barely live one. - George Mack

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Some people live hundreds of lives. Some people barely live one.

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About George Mack

George Mack is a British writer, advertising strategist, and entrepreneur renowned for viral essays and X threads on mental models, marketing psychology, and high agency—a proactive mindset of clear thinking, action bias, and shaping reality.

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Pick any problem in your life. Now imagine you have an evil twin with a moustache. This evil twin is making it their sole focus to solve this problem before you do. What are they doing differently to you? Write this down. And then try to beat them. Hurry. They've already started.

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