The easiest way to increase my bias to action is to say to myself: “I’m not thinking small enough.” If you’re delaying eating an elephant, think of t… - George Mack

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The easiest way to increase my bias to action is to say to myself: “I’m not thinking small enough.” If you’re delaying eating an elephant, think of the smallest bite. If the elephant is too big, try an organ, if too big, try an individual cell, if too big, try an atom, if too big, try a proton, if too big, try a quark. You start with a few quarks on your plate, the 3 tiniest steps imaginable, and before you know it, you’ve got an elephant shaped stomach.

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About George Mack

George Mack is a British writer, advertising strategist, and entrepreneur renowned for viral essays and X threads on mental models, marketing psychology, and high agency—a proactive mindset of clear thinking, action bias, and shaping reality.

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Pick any problem in your life. Now imagine you have an evil twin with a moustache. This evil twin is making it their sole focus to solve this problem before you do. What are they doing differently to you? Write this down. And then try to beat them. Hurry. They've already started.

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