If you create something and you're disappointed that nobody… - George Mack

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If you create something and you're disappointed that nobody noticed, about 90% of the disappointment can be killed by reminding yourself that nobody noticed that nobody noticed.

George Mack

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About George Mack

George Mack is a British writer, advertising strategist, and entrepreneur renowned for viral essays and X threads on mental models, marketing psychology, and high agency—a proactive mindset of clear thinking, action bias, and shaping reality.

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Additional quotes by George Mack

Some people live hundreds of lives. Some people barely live one.

The idiot razor: When stuck between two equal options, choose the one that feels like stupidity over the one that feels like cowardice. It’s better to be an idiot than a coward. At least you’ll be fun at dinner parties.

Alive mode = When you make choices based off what makes you feel the most alive, regardless of the status of the choice.

Dead mode = When you make choices based off status and sacrifice what makes you feel the most alive behind the eyes.

If you create something and you're disappointed that nobody noticed, about 90% of the disappointment can be killed by reminding yourself that nobody … - George Mack

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