If you create something and you're disappointed that nobody… - George Mack

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If you create something and you're disappointed that nobody noticed, about 90% of the disappointment can be killed by reminding yourself that nobody noticed that nobody noticed.

George Mack

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About George Mack

George Mack is a British writer, advertising strategist, and entrepreneur renowned for viral essays and X threads on mental models, marketing psychology, and high agency—a proactive mindset of clear thinking, action bias, and shaping reality.

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I have a theory that everyone consumed a piece of media between 9-13 years old that is the foundation of their entire worldview. Everything they learnt since was stacked on top of this. Asking this is one of my favourite ways to get to know someone.

Useful rule of thumb: If you’re over the age of 25, assume your initial reactions about new trends are wrong. It’s ok to have no opinion until you’ve spent a few hours getting your hands dirty.

A skeptic wants to see the truth. A cynic wants to see you depressed.

If you create something and you're disappointed that nobody noticed, about 90% of the disappointment can be killed by reminding yourself that nobody … - George Mack

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Additional quotes by George Mack