A good rule of thumb is to assume you’re always neglecting non-linear games. Think 10x more about these things than your minds default response: What… - George Mack

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A good rule of thumb is to assume you’re always neglecting non-linear games. Think 10x more about these things than your minds default response: What city you live in, mattress, hiring a personal trainer, literally any form of hiring, dating app profile, how you introduce yourself, salary negotiations, how close you live to friends, what you want in a partner. You have to fight Parkinson’s law because you could do these tasks in minutes, which is why most people spend mere minutes on 1000x giga-decisions.

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About George Mack

George Mack is a British writer, advertising strategist, and entrepreneur renowned for viral essays and X threads on mental models, marketing psychology, and high agency—a proactive mindset of clear thinking, action bias, and shaping reality.

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Additional quotes by George Mack

Lesson from video games: The most addictive video games in the world avoid overwhelm (this is too difficult) and underwhelm (this is too boring). When designing anything in your life, optimise for whelm. If too much whelm, break into easier chunks. If too little whelm, move faster and harder.

The strangest paradox I've seen in highly creative people is how uncreative their creative process is. Simply saying: "I will sit down and come up with twenty bad ideas every day this year" often beats any fancy note-taking system or binging LSD waiting for ideas to happen.

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