A good rule of thumb is to assume you’re always neglecting non-linear games. Think 10x more about these things than your minds default response: What… - George Mack

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A good rule of thumb is to assume you’re always neglecting non-linear games. Think 10x more about these things than your minds default response: What city you live in, mattress, hiring a personal trainer, literally any form of hiring, dating app profile, how you introduce yourself, salary negotiations, how close you live to friends, what you want in a partner. You have to fight Parkinson’s law because you could do these tasks in minutes, which is why most people spend mere minutes on 1000x giga-decisions.

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About George Mack

George Mack is a British writer, advertising strategist, and entrepreneur renowned for viral essays and X threads on mental models, marketing psychology, and high agency—a proactive mindset of clear thinking, action bias, and shaping reality.

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I have a theory that everyone consumed a piece of media between 9-13 years old that is the foundation of their entire worldview. Everything they learnt since was stacked on top of this. Asking this is one of my favourite ways to get to know someone.

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