Lesson from video games: The most addictive video games in the world avoid overwhelm (this is too difficult) and underwhelm (this is too boring). Whe… - George Mack

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Lesson from video games: The most addictive video games in the world avoid overwhelm (this is too difficult) and underwhelm (this is too boring). When designing anything in your life, optimise for whelm. If too much whelm, break into easier chunks. If too little whelm, move faster and harder.

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About George Mack

George Mack is a British writer, advertising strategist, and entrepreneur renowned for viral essays and X threads on mental models, marketing psychology, and high agency—a proactive mindset of clear thinking, action bias, and shaping reality.

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Never argue with a professional cynic online. Instead, try and find their earliest ever work. Often when I go scroll back far enough, I'll discover an old version of them that had hope, that had optimism, that had agency. And then some rejection happened.

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