The best writing advice I’ve found is to read your writing on Kindle. When I read my work in Google docs, I think I’m a genius and I need to say more… - George Mack

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The best writing advice I’ve found is to read your writing on Kindle. When I read my work in Google docs, I think I’m a genius and I need to say more. When I read my work on Kindle, I think I’m an idiot and need to say less.

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About George Mack

George Mack is a British writer, advertising strategist, and entrepreneur renowned for viral essays and X threads on mental models, marketing psychology, and high agency—a proactive mindset of clear thinking, action bias, and shaping reality.

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3-factor authenticator for decisions: 1). Luck razor - What do I think will produce the most luck in the future 2). Story razor - What do I think will make for the best story 5 years from now? 3). Alive razor - What makes me feel the most alive behind the eyes? If all 3, go.
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I have a theory that everyone consumed a piece of media between 9-13 years old that is the foundation of their entire worldview. Everything they learnt since was stacked on top of this. Asking this is one of my favourite ways to get to know someone.
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