Marketing, and the whole firm, should devote extraordinary … - Richard Koch

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Marketing, and the whole firm, should devote extraordinary endeavour towards delighting, keeping for ever and expanding the sales to the 20 per cent of customers who provide 80 per cent.

Richard Koch

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About Richard Koch

Richard John Koch (born July 28, 1950) is a British author, speaker, investor, former management consultant, and entrepreneur. He has written more than 20 books on business and ideas including The 80/20 Principle which discussed applying the Pareto principle in management and life.

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Alternative Names: Richard John Koch

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Gary W. Keller Jim Rohn Naval Ravikant Tony Robbins Josh Kaufman

Additional quotes by Richard Koch

Few people take objectives really seriously. They put average effort into too many things, rather than superior thought and effort into a few important things. People who achieve the most are selective as well as determined.

Progress is personal; it comes from individuals demanding more of themselves and everyone else.

In business the 80/20 principle is behind any innovation, any extra value. It is an entrepreneurial principle, a formula for value creation utilized not only by entrepreneurs, but by most managers and organizations.

Marketing, and the whole firm, should devote extraordinary endeavour towards delighting, keeping for ever and expanding the sales to the 20 per cent … - Richard Koch

About Richard Koch

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Additional quotes by Richard Koch