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Technologists are not noted for learning from the errors of the past. They look forward, not behind, so they repeat the same problems over and over a… - Donald Norman
" "Technologists are not noted for learning from the errors of the past. They look forward, not behind, so they repeat the same problems over and over again. [...] As each new technology matures, customers are no longer happy with the flashy promises of the technology but instead demand understandable and workable designs. Slowly the manufacturers relearn the same basic principles and apply them to their products. The most egregious failures always come from the developers of the most recent technologies.
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About Donald Norman
Donald Arthur Norman (born December 25, 1935) is a professor emeritus of cognitive science at University of California, San Diego and a Professor of Computer science at Northwestern University.
Also Known As
Native Name:
Donald Arthur Norman
Alternative Names:
Donald A. Norman
•
Don Norman
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Additional quotes by Donald Norman
Serious accidents are frequently blamed on "human error." Yet careful analysis of such situations shows that the design or installation of the equipment has contributed significantly to the problems. The design team or installers did not pay sufficient attention to the needs of those who would be using the equipment, so confusion or error was almost unavoidable.
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