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Technologists are not noted for learning from the errors of the past. They look forward, not behind, so they repeat the same problems over and over a… - Donald Norman
" "Technologists are not noted for learning from the errors of the past. They look forward, not behind, so they repeat the same problems over and over again. [...] As each new technology matures, customers are no longer happy with the flashy promises of the technology but instead demand understandable and workable designs. Slowly the manufacturers relearn the same basic principles and apply them to their products. The most egregious failures always come from the developers of the most recent technologies.
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About Donald Norman
Donald Arthur Norman (born December 25, 1935) is a professor emeritus of cognitive science at University of California, San Diego and a Professor of Computer science at Northwestern University.
Also Known As
Native Name:
Donald Arthur Norman
Alternative Names:
Donald A. Norman
•
Don Norman
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Additional quotes by Donald Norman
Usability is not often thought of as a criterion during the purchasing process. Moreover, unless you actually test a number of units in a realistic environment doing typical tasks, you are not likely to notice the ease or difficulty of use. [...] Do it right there in the store. Do not be afraid to make mistakes or ask stupid questions. Remember, any problems you have are probably the design's fault, not yours.
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