For that matter, few ideas are as crazy as my favorite thing, running. It’s hard. It’s painful. It’s risky. The rewards are few and far from guarante… - Phil Knight

For that matter, few ideas are as crazy as my favorite thing, running. It’s hard. It’s painful. It’s risky. The rewards are few and far from guaranteed. When you run around an oval track, or down an empty road, you have no real destination. At least, none that can fully justify the effort. The act itself becomes the destination.

I trusted them, wholly, and didn’t look over their shoulders, and that bred a powerful two-way loyalty. My management style wouldn’t have worked for people who wanted to be guided, every step, but this group found it liberating, empowering. I let them be, let them do, let them make their own mistakes, because that’s how I’d always liked people to treat me.

Let everyone else call your idea crazy . . . just keep going. Don’t stop. Don’t even think about stopping until you get there, and don’t give much thought to where “there” is. Whatever comes, just don’t stop.

One day, fearing that I was coming down with the flu, I stopped by Bowerman’s office to say that I wouldn’t be able to practice that afternoon. “Uh-huh,” he said. “Who’s the coach of this team?” “You are.” “Well, as coach of this team I’m telling you to get your ass out there. And by the way . . . we’re going to have a time trial today.” I was close to tears. But I held it together, channeled all my emotion into my run, and posted one of my best times of the year. As I walked off the track I glowered at Bowerman. Happy now, you son of a — ? He looked at me, checked his stopwatch, looked at me again, nodded. He’d tested me. He’d broken me down and remade me, just like a pair of shoes. And I’d held up. Thereafter, I was truly one of his Men of Oregon. From that day on, I was a tiger.