Sesame Street succeeded because it learned how to make television sticky. - Malcolm Gladwell

That is the paradox of the epidemic: that in order to create one contagious movement, you often have to create many small movements first.

But in the end it comes down to a matter of respect, and the simplest way that respect is communicated is through tone of voice, and the most corsive tone of voice that a doctor can assume is a dominant tone.

potatoes, melons, and fruit trees in the long backyards behind their houses. He gave out seeds and bulbs. The town came to life. The Rosetans began raising pigs in their backyards and growing grapes for homemade wine. Schools, a park, a convent, and a cemetery were built. Small shops and bakeries and restaurants and bars opened along Garibaldi Avenue. More than a dozen factories sprang up making blouses for the garment trade. Neighboring Bangor was largely Welsh and English, and the next town over was overwhelmingly German, which meant — given