Sesame Street succeeded because it learned how to make television sticky. - Malcolm Gladwell

"The "culture of honor" hypothesis says that it matters where you're from, not just in terms of where you grew up or where your parents grew up, but in terms of where your great-grandparents and great-great-great-grandparents grew up. That is a strange and powerful fact. It's just the beginning, though, because upon closer examination, cultural legacies turn out to be even stranger and more powerful than that."

Emotion goes inside-out. Emotional contagion, though, suggests that the opposite is also true. If I can make you smile, I can make you happy. If I can make you frown, I can make you sad. Emotion, in this sense, goes outside-in.

Arousal leaves us mind-blind.