Given the choice between trivial material brilliantly told versus profound material badly told, an audience will always choose the trivial told brill… - Robert McKee

an audience will always choose the trivial told brilliantly

When forced to work within a strict framework the imagination is taxed to its utmost — and will produce its richest ideas. Given total freedom the work is likely to sprawl. — T. S. ELIOT

Un ACONTECIMIENTO NARRATIVO crea un cambio en la situación de vida de un personaje, tiene significado y se expresa y experimenta en términos de VALOR.

When talented people write badly, it's generally for one of two reasons: Either they're blinded by an idea they feel compelled to prove of they're driven by an emotion they must express. When talented people write well, it is generally for this reason: They're moved by a desire to touch the audience.