Given the choice between trivial material brilliantly told versus profound material badly told, an audience will always choose the trivial told brill… - Robert McKee

Given the choice between trivial material brilliantly told versus profound material badly told, an audience will always choose the trivial told brilliantly.

an audience will always choose the trivial told brilliantly

In comedy laughter settles all arguments.

Most of life's actions are within our reach, but decisions take willpower.

A beautifully told story is a symphonic unity in which structure, setting, character, genre, and idea meld seamlessly. To find their harmony, the writer must study the elements of story as if they were instruments of an orchestra — first separately, then in concert.