Given the choice between trivial material brilliantly told versus profound material badly told, an audience will always choose the trivial told brill… - Robert McKee

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Given the choice between trivial material brilliantly told versus profound material badly told, an audience will always choose the trivial told brilliantly. Master storytellers know how to squeeze life out of the least of things, while poor storytellers reduce the profound to the banal.

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A beautifully told story is a symphonic unity in which structure, setting, character, genre, and idea meld seamlessly. To find their harmony, the writer must study the elements of story as if they were instruments of an orchestra — first separately, then in concert.

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