This ability... to organize, to breathe into others that fire of enthusiasm, that quality of judgment, that spirit of progress, has long been conside… - Harry Gordon Selfridge

The Phoenicians a thousand years before the Christian era were fearless, progressive and splendid, but... [t]hey traded individually as did the Venetians and even the great s of Augsburg, leaving no trace of that ability which selects and teaches others to assist in any remarkable enterprise.

[A] hundred years ago the selling of goods at retail had settled into a system of small shops, each confining itself to a particular class of merchandise. The comprehensive trade of the sixteenth century had been divided into small sections, and the smaller the section the smaller was the study, the amount of experience and the capital required. The retail trade of shop-keeping became in consequence a petty and insignificant undertaking, necessitating little risk, little profit, and little ability, and so generally was this fact accepted that the name of shop-keeper became a term of reproach and of disrespect.

Where one , Cosimo de Medici, de la Pole or Gresham strove for success we have now literally thousands of keen, clever men as fearless, as progressive and as determined as they. Money not only for the few but for the many is the prize which is sought, and for this prize is the race now perhaps swifter, the battle keener, the game bigger than has been any race, battle, or game since the world began; and commerce in its broader sense is the medium through which this prize is won.