The defining qualities are about use: ease and simplicity. Caring beyond the functional imperative, we also acknowledge that products have a signific… - Jony Ive

The memory of how we work will endure beyond the products of our work.

My father was a really good craftsman – he was a silversmith – so I grew up understanding how things were made. That’s something that’s easy to take for granted, but everything that has been made has been thought about, designed, and I think that growing up with an appreciation of the nature of objects was hugely influential to me.

It's sad and frustrating that we are surrounded by products that seem to testify to a complete lack of care. That's an interesting thing about an object. One object speaks volumes about the company that produced it and its values and priorities.