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" "Don’t bleach language, savour it instead. Stroke it gently or even groom it, but don’t “purify” it.
Roland Barthes (November 12, 1915 – March 25, 1980) was a French literary critic, literary and social theorist, philosopher, and semiotician.
Biography information from Wikiquote
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The discourse on the Text should itself be nothing other than text, research, textual activity, since the Text is that social space which leaves no language safe, outside, nor any subject of the enunciation in position as judge, master, analyst, confessor, decoder. The theory of the Text can coincide only with a practice of writing.